Facebook for whom??

Many of us, if not most, have a Facebook account.  It is considered to be a social tool that has revolutionized the way we communicate.  Persons can do a multitude of things, including but not limited to voice and video chat with friends; share video and photo content; post ‘stories’; and even share their live events.  Facebook also provides businesses of all types, from small and medium enterprises, to multi-national corporations, the opportunity to market themselves to their respective audiences. 

So who really uses Facebook?  It is a common thought amongst some that Facebook is for ‘old people’.  Hmm…  Is that true?  Is it relative to their perception of ‘old’?  Maybe if they look at statistics, they might actually be surprised. 

According to one particular study conducted by a German data company, the majority of users of Facebook fall within the age bracket 18 to 34.  The last I checked, that age group does not fit the description of ‘old people’!!  On the contrary, the graph that is displayed in the link below shows that persons over the age of 54, are the least in number of persons who use this medium. 

https://www.statista.com/statistics/376128/facebook-global-user-age-distribution/

In my own attempt to refute the claims of those who believe that this medium is relegated to the ‘ancients’, I will say just one thing.  The age group of users of Facebook only affects a particular user (business or personal), when the age group of its target does not align with the purpose of that user’s presence. 

Let me know if you agree or not, by leaving me a comment below.

References

Statista, GmbH. (2018). Distribution of Facebook users worldwide as of October 2018, by age and gender. Retrieved October 29, 2018, from Statista: https://www.statista.com/statistics/376128/facebook-global-user-age-distribution/

Newbie

As a newcomer to the world of Marketing, I sometimes have butterflies in my stomach.  What is Marketing?  Why Market?  Can I successfully market anything?  

As a young adult I had no clue about marketing and always thought it was limited to how companies sell to their clients.  Little did I know that it was so much more complex than just 'HOW'!  According to Philip Kotler and Gary Armstrong, Marketing (Kotler & Armstrong, 2012), the goal of marketing is to attract new customers and retain current ones by ensuring their satisfaction.  But how does a company, business or person do that??  In my blog, we shall examine some of the components of Marketing, particularly in the area of Digital Marketing and Communication, for the sake of understanding what it is all about! 

Bear in mind folks, that the journey we are about to embark upon, is one that is new to me and thus, I hope that you will bear with me.  If you are like me, and know very little about this topic, or you are overwhelmed and somewhat afraid of it, hop on this bus, hold on tight, we are in for quite a ride!!  

If you think you're up for it, let me know in the comments below! 

References

Kotler, P., & Armstrong, G. (2012). Principles of Marketing (14th ed.). Pearson Education Inc. .