Newbie

As a newcomer to the world of Marketing, I sometimes have butterflies in my stomach.  What is Marketing?  Why Market?  Can I successfully market anything?  

As a young adult I had no clue about marketing and always thought it was limited to how companies sell to their clients.  Little did I know that it was so much more complex than just 'HOW'!  According to Philip Kotler and Gary Armstrong, Marketing (Kotler & Armstrong, 2012), the goal of marketing is to attract new customers and retain current ones by ensuring their satisfaction.  But how does a company, business or person do that??  In my blog, we shall examine some of the components of Marketing, particularly in the area of Digital Marketing and Communication, for the sake of understanding what it is all about! 

Bear in mind folks, that the journey we are about to embark upon, is one that is new to me and thus, I hope that you will bear with me.  If you are like me, and know very little about this topic, or you are overwhelmed and somewhat afraid of it, hop on this bus, hold on tight, we are in for quite a ride!!  

If you think you're up for it, let me know in the comments below! 

References

Kotler, P., & Armstrong, G. (2012). Principles of Marketing (14th ed.). Pearson Education Inc. .