Welcome to the world of Blogging!

In today’s world, blogs can be used for any given purpose.  They are quite common and are used to document or convey any given content.  Blogs can be of a personal nature wherein people document their life stories or it can be a way for businesses to share expert knowledge with readers.  It can be a forum for sharing specific content or a way to speak about a variety of interests.  In my opinion, blogging is no walk in the park!  Especially if you are blogging for business.

Photo credit:  www.entrepreneurshipsecret.com

Businesses can stand to benefit from blogging.  Forbes has given us a list of ten benefits, out of which I shall highlight four that I believe are quite important (DeMers, 2015):

1.       Supports your other social media initiatives.

2.       Helps to establish your business as an expert in your field.

3.       Increases traffic to your website. 

4.       Shows a more human side of the business. 

On the other hand, businesses may be wary of the blogging activities, the misuse of a blog can contribute to negative effects for a business.  In its article, ‘Entrepreneur’ tells about some of the things that contribute to the downfall of a business’ blog (Messer, 2016):

1.       Not blogging at all or being inconsistent.

2.       Creating content that is unappealing to the readers.

3.       Poor or unattractive headlines.

4.       Lack of visuals in the blog.

Whether you are blogging to share your life story with the world or you are blogging as part of your business strategy, it is plain to see that blogging is a whole world by itself and requires careful and purposeful consideration and approach.  If you are preparing to start a blog it might be wise to do a lot more research into blogging! 

Do you actively blog as part of your personal or business brand strategy?? If so, feel free to share your links in the comments below!

References

DeMers, J. (2015, May 28). The Top 10 Benefits of Blogging on Your Website. Retrieved from Forbes.com: https://www.forbes.com/sites/jaysondemers/2015/05/28/the-top-10-benefits-of-blogging-on-your-website/#1ce55ec71177

Messer, T. (2016, June 27). The 7 Deadly Sins of Business Blogging. Retrieved from Entrepreneur: https://www.entrepreneur.com/article/277098