Digital Marketing: Time Consuming??

Over the past three weeks my family has dealt with a series of situations and events that have equally drawn from my time, emotions, and physical energy.  We have dealt with the sadness of a niece having a miscarriage and a couple days later, losing her own dad.  One week after, my father-in-law passed away after a short but fierce battle with cancer.  On the day before he was buried, I graduated with my Associates Degree in Business Administration.  Needless to say, amidst experiencing all of these mixed emotions, there was still the need to keep up with my schoolwork for the two courses I am doing this semester.  In the first class, I fell a bit behind with my Lecturer’s permission, but in my Digital Marketing class, I contemplated whether or not I should allow the assignments and activities to wait, and totally decided against it.  In my mind, keeping up with the social media marketing was the biggest challenge on my hands.  Was I wrong?? Did I misunderstand?

According to research conducted by marketing agency, Keo Marketing, TIME poses the greatest challenge to marketers (Kloefkorn, 2016).  For me, this holds true and I am almost sure that it’s the same for most people I know.  This article however, suggests that with the correct strategy, we can overcome the challenge of time.  Do I agree?  You bet I do!  During those past couple hectic weeks, I managed to keep up with my digital marketing through one simple strategy….. checking in on my digital media platforms on specific times each day, for a specific period.  Of course, a digital marketing strategy will be much more comprehensive than what I just stated, but once there is a strategy in place, marketers may find it can become much less of demanding task!

Do you have a strategy that helps you keep up??  Let us know in the comments below!

References

Kloefkorn, S. (2016, February 4). Time Constraints: Content Marketing's Greatest Challenge? Retrieved from KEO Marketing: https://keomarketing.com/blog/2016/02/time-constraints-content-marketings-greatest-challenge/