Mobile Marketing: Unknown Territory

Badges… Location-based apps… Branded Virtual goods….

These are just some of the terms that I have never before come across in all the years I have been using mobile devices.  The concepts I can grasp, after reading about them, but the terms seem enigmatic to me. 

What is mobile marketing and how do I even use it??  

Getting the answer to those questions may take me into an unknown realm, quite like the one in which my daughter’s unicorns live!

 Photo by rawpixel on Unsplash

Mobile Marketing is the use of mobile technology for the purpose of the promotion of goods and services (Investopedia, LLC, 2018).  The main channels utilized in mobile marketing are devices which can easily be carried around, that is, mobile devices.  Some of these are tablets, smartphones, personal digital assistants (PDA) and netbooks.

Photo by Carly Kewley on Unsplash

Seems quite simple, doesn’t it?

As much as I am the owner of a couple mobile devices, I have mainly used them for social networking and for personal, school and work emails.  Yes of course, I have had some exposure to marketing that takes place whilst I use my devices; I am especially aware of social media ads.  Those are the pesky little things that pop up every time I try to watch a video or anything of the sort.   Most of the times I just do as the prompt in the photo below says: 

Photo by @ID_R_McGregor

But on a more serious note, what really can mobile marketing do for me or for my business?

In the simplest of terms and according to a ForbesBooks’ article, there are several ways businesses can use Mobile Marketing (Forbes Media, LLC, 2018).  Reading through these ways, I am so intrigued and quite excited!  I feel as if I am closer to ‘Unicorn Valley’ than I thought!  Not all the ways are applicable to my business but definitely feel like I can give the following a shot: 

-          Email marketing campaign. 

-          Making payments easier by allowing for mobile payments – eg. Paypal.

-          Developing and maintaining a social media presence.

-          Creating an app that our clients can use to be able to interact with our work before completion.

Now that I have been introduced formally to mobile marketing, I think I will be delving a lot more into it.  As a business (co)owner, I can see many beneficial possibilities that lie ahead.  This Mobile Marketing thing is quite interesting and doesn’t seem so mysterious after all! 

Tell me in the comments below, what are your favourite ways to use mobile marketing.

Disclaimer:  I am not a believer of Unicorns and have no idea where Unicorn Valley is… I think it is just a figment of my daughter’s very wild imagination and I guess, the product of someone’s awesome marketing techniques, which coincidentally, she would have picked up on her mobile device!!

References

Forbes Media, LLC. (2018). 11 Ways to put mobile marketing to use for your business. Retrieved from ForbesBooks: https://forbesbooks.com/11-ways-to-put-mobile-marketing-to-use-for-your-business/

Investopedia, LLC. (2018). Mobile Marketing. Retrieved from Investopedia: https://www.investopedia.com/terms/m/mobile-marketing.asp